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Projects

I'm a versatile communicator and data-driven pro with experience across the comms spectrum. A creative, people-person, I thrive on collaboration and have a knack for making the complex simple. Combining creativity and evidence to implement clear, actionable steps that deliver results. I’ve led countless campaigns, strategies, and initiatives, when you work with me, the job gets done.

SS Com

Shape success stories

Consultant

  • Develop and implement communication strategies to elevate brand presence and audience engagement.

  • Craft compelling narratives and key messages tailored to target audiences for impactful results.

  • Provide advice on reputation management and risk mitigation, contributing to positive brand awareness and stakeholder engagement.

  • Synthesise research into accessible, plain-language resources to inspire positive action.

  • Edit and write high-quality materials for print, digital and multi-media ensuring messaging consistency.

  • Produce and implement multi-channel campaigns, achieving measurable outcomes in audience engagement and brand awareness.

  • Manage creative teams and external agencies, ensuring seamless project delivery aligned to client goals.

Image by David Clarke

CASE STUDY: MODERN SLAVERY 

Developing a suite of resources for the Australian Government, including a foundational guide, e-learning modules, fact sheets, brochures, and an engagement campaign. My role is to translate complex subject matter into clear, practical tools that help government, policymakers, frontline workers, survivors, and the community recognise, respond to, and prevent exploitation in Australia.
Read the Guide.

Monash University

Senior Communications Specialist

  • Student experience - led communications for student engagement initiatives, increasing Orientation participation by 5.7% (engaging 77,520 students) and boosting belonging scores from 65% to 88% YoY.

  • Campus life – improved student connection with the campus, growing engagement from 7% to 15% YoY, through audience-centred, integrated campaigns and events.

  • AI rollout - led the global Microsoft Copilot AI campaign, ensuring consistent messaging on AI strategy, policy, and ethical use, driving adoption by students and staff.

  • High profile campaigns - implemented campaigns on key issues, including amplifying global rankings, the Indigenous Voice to Parliament, Anti-Racism Statement, and Repatriation of the sacred tree to Australia from Switzerland. 

  • Crisis and issues management - advised on issues, completed risk analysis and fact-finding to inform positioning, including holding lines, media response and institution-wide messaging to protect reputation while keeping stakeholders informed. 

  • Leadership - led cross-functional teams to execute multi-channel campaigns, driving innovation through data-informed decisions and campaign metrics, resulting in the achievement of key targets and awards.

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Victoria University

Internal Communications Manager

  • Employee engagement - led institutional-wide communications boosting staff engagement from 29.4% (2018) to 54.09% (2020).

  • Innovation - launched new two-way channels, increasing staff engagement from 29.4% (2018) to 54.09% (2020).

  • Crisis - produced clear and timely response to COVID-19, Bush fires and more.

  • Staff survey - achieved 75% response rate well above sector average on the Your Voice Employee survey.

  • Culture - delivered new Organisational Values, storytelling series achieved 12,000 opens in four weeks

  • Change – developed the 2019 Enterprise Bargaining communication framework and website, leading to new agreement

  • Transformation – worked with cross-functional teams on on major projects; including Victoria University's Australian First, VU Block Model, Footscray Hospital and VU City Tower

  • Reputation - led national surveys driving YoY increases in student satisfaction and graduate outcomes, ranking VU 1st in Australia for employability and top 10 nationally.

  • Brand engagement - brand guidelines and governance, including tone of voice and branded templates.

  • Storytelling - told the VU story to recruit new Vice-Chancellor, celebrating cultural diversity, sharing how research impacts communities and many more!

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Earlier work

Banyan Agency (2008 - 2016)

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Project Management - Honda Australia's Awards (2008 - 2016)

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Indian Film Festival - flagship program delivered for Mind blowing Films and City of Melbourne

 

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